Goal: to profoundly mark the opening or reopening/redefining of the practice Frequency: usually done once in career of practice or redone during pivotal practice regeneration such as: name change, location change, taking on partnership status, etc. When: a weekday or weekend. Consider the nature…

  Goal: To attract your community to the talk on a relevant health issue and to provide your patients with an opportunity to mingle with these new community people Cost: Healthy food for a reception and to produce flyers The key issue that a firehouse…

  Goal: To attract families to the office by creating a kid friendly environment. Provoke children to grow their ability to think better and more wisely. Basically, it is a family day and should be positioned to be more fun. Cost: healthy snacks, kids' play…

  Goal: To be recognized in the community as someone who gives freely and wants everyone to have the opportunity to be checked for subluxations Cost: The time of preparation and the cost of foods to have in your office for the festive day Community…

  Goal: To create a festive party and celebrate optimal healers and the birth of chiropractic Cost estimate: $500 to $3,000 for flowers, decorations, food and special drinks (pending depends upon your budget and desires) When: on or around September 18th annually            The birth of…

  Goal: To increase new patient volume by rekindling relationships with previously engaged patients. This serves as a virtual zero cost, high return, high quality process if done properly. Cost estimate: Referral packets are available for purchase from our TLC website as a H.O.T. Product…

  Goal: To increase new patient volume by re-kindling relationships with previously engaged patients. This serves as a virtual zero cost, high return, high quality process if done properly. Cost estimate: Staff hours to print and mail letters, plus postage stamps = $1-2 per letter…

  Create a list of active patients. Compose a complete list of all active patients. This also includes patients who may have ended care for a year or two and have returned for care. Calculate the years of care. Calculate the number of years the…

  Goal: Continual education Cost: You may purchase one already made for approximately $20 - $125 per month or you may employ a CA or educated patient to produce one custom for you for no more than the cost to copy them or print them…

  Goal: Let patients know we are thinking of them and offering them to come in for a check up Cost: Special birthday cards with a certificate to offer them to come in for a health check up You should regularly send birthday cards and…