Promotions & Marketing Promotions and Marketing Operation Turnaround Magic 28 for New Patients: Listen to the audio "TLC's Magic 28" for New Patients every day for 7 days. Every day, listen to "Jane's Story – No One Told her about Chiropractic" Every day, speak…

  Goal: for the doctor and team to start assessing the actual figures and put on paper all the patients/third party companies that need to be brought into fair exchange with payments or payment plans that keep their finances current. How many insurance files are…

  Law Reference on Gifting: OIG Marketing Fraud Alert The Office of Inspector General ("OIG") published a Special Advisory Bulletin ("SAB") on August 29, 2002 entitled: Offering Gifts and Other Inducements to Beneficiaries. The SAB signals a clear enforcement priority against improper marketing and patient…

  Summary Do not make the offer for any service that has any value to any person covered by a federal health care program, including but not limited to Medicare, Medicaid, FEHB, CHAMPUS, TRICARE, SCHIP and so on; or Do not publish this advertisement outside…

  Summary You must HIPAA comply if you meet the following criteria. You must have all patients sign the privacy agreement and the notice of receipt of the policy. If you do not meet the HIPAA requirements to comply then continue to follow the patient…

  Summary No pre-payment for services to Medicare patients. A patient may pay for the prior month's care. Ensure that co-payments and deductibles are not waived. All Medicare patients should have an updated ABN form signed. (One can be done for multiple adjustments for a…

  Summary Discounts can be offered to anyone who is willing to pay for services so long as they are not participating in a contract at the time of service. A contract is coverage by Medicare, managed health care, etc. Time of service discounts are…

  Summary Document financial hardship in detail: Copy of their pay check stub or bank account records. Re-evaluate each patient's financial hardship every 3 – 6 months. Sign a hardship verification form in your office. Law Reference on Documenting Financial Hardship: Documented Financial Hardship Exception…

  Professional Courtesy The term "professional courtesy" is use to describe a number of analytically different practices. The traditional definition is the practice by a physician of waiving all or a part of the fee for services provided to the physician's office staff, other physicians,…